I mean really hated.  Hated with the passion of a 1000 white hot suns.

I really didn't think it was possible for our rivals to hate us more than they did when the Head Ball Coach was roaming our sideline and haging half a hunnert on anyone he could. However, while perusing some of the other message boards, I realized that Urban driven their pure unadulterated hate of the Mighty Gators to new, never seen before levels.  It is quite humorous watching them flip between Urban is lucky/crooked/evil/etc. to consoling themselves because Urban and Tebow will be gone next year and we will totally implode, not that we were ever really good to begin with, just lucky. 

Heady times my friends.  Enjoy them while they last...